So there I was, time on my hands, looking to add a bit of techy pizazz to the ComDotty site, not that I really needed to, but because I wanted to try some new things, play with some new tools and stretch the old grey matter a little.
Two things stood out, the first was my location map.
When I built the site using Bootstrap I added a simple Google iframe map with everything wrapped up in one monolithic lump. the problem with that approach is that the map isn’t responsive to different screen sizes like the rest of the site… Ho hum!
It is a task not aided by the convoluted Google documentation but it is achievable and following an afternoon of coding, screwing-up, coding, starting again and more coding, I finally got what I was after, a responsive map that scales to the screen size its being viewed on.
With that out of the way my thoughts turned to social media, the second item on my list.
I’ve featured a single Facebook review on the site since I launched it, every so often, or when I get a new review, I update or swap the content around.
This time I was, inexplicably, drawn to adding a Twitter feed to the grandly titled “Social Media” section of my site so off I went to Twitter to see how to do it…
Long story short, easy-peasy, lemon squeezey… Pretty much anyone should be able to drop a feed widget into their site without any particular coding skills or special knowledge. OK so a bit of experience with CSS is helpful in making said widget look nice but, as I’m prone to saying, it’s not really rocket-science!
No, the issue with adding a Twitter feed, which only really struck me after I’d put it in, was, what purpose does it serve? Apart from making the page look cluttered by being stuffed awkwardly into the section next to the Facebook review what benefit does it provide?
I suppose you could say that it offers site visitors a way to engage with me, but why would they even read my tweets, and more’s to the point, what about the Twitter feed would encourage them to “engage” more than they already have, they’re visiting my website, I don’t want them reading tweets, I want them sending me messages giving me paying work!
There is another point people tend to forget, if you don’t tweet 4 or 5 times a day your users are going to get the impression you can’t be bothered, or your away, or your dead! A Twitter feed that hasn’t been updated in a week is akin to hammering the nails into your own coffin!
I have a Facebook review featured so potential customers, people who’s money I want, can read what existing customers, peoples who’s money I already have, say about my business, why would I want to clutter up my page with tenuously related bits of mental flotsam that only serve to distract?
Bottom line, I wouldn’t, I want them to look through my site, come to the conclusion I’m kosher and ask me if they can give me money in exchange for my time and effort.
Anything else is just a waste of resources.
Social media? Just because you can do a thing, it doesn’t automatically follow that you should do a thing.
“I’ll be back” – T101